Taylor Roy
NYC based Product Designer at Chase Travel
NYC based Product Designer at Chase Travel
Taylor Roy
NYC based Product Designer at Chase Travel
About
About
About
I'm endlessly curious about how things work and what drives human behavior. By combining analysis with human-centered design, I transform complex problems into intuitive solutions.
I'm endlessly curious about how things work and what drives human behavior. By combining analysis with human-centered design, I transform complex problems into intuitive solutions.
Experience
Experience
Experience
Product Designer at Chase Travel
Product Designer at Chase Travel
Jul 2021 – Present
Jul 2021 – Present
Led discovery and delivery of two 0-to-1 products for Financial Tools and Travel, defining product strategy including north star vision, OKRs, and MVP. Created innovative UI/UX solutions adopted by multiple teams. Currently leading AI strategy and design initiatives for Travel.
Led discovery and delivery of two 0-to-1 products for Financial Tools and Travel, defining product strategy including north star vision, OKRs, and MVP. Created innovative UI/UX solutions adopted by multiple teams. Currently leading AI strategy and design initiatives for Travel.
Founder at Dormio
Jul 2020 – Jul 2021
Jul 2020 – Jul 2021
Generated $3k+ in revenue and achieved 50% customer retention through data-driven UX optimization and payment flow redesign, resulting in 60% higher average order value. Built and executed brand and e-commerce strategy, driving 5k+ user sessions.
Generated $3k+ in revenue and achieved 50% customer retention through data-driven UX optimization and payment flow redesign, resulting in 60% higher average order value. Built and executed brand and e-commerce strategy, driving 5k+ user sessions.
Freelance UI/UX Designer
Freelance Digital Designer
Sep 2018 – July 2020
Sep 2018 – July 2020
Increased user engagement by 60% through research-driven optimization and UX improvements, while achieving 40% higher clickthrough rates. Conducted user research to identify pain points and optimize conversion funnels.
Increased user engagement by 60% through research-driven optimization and UX improvements, while achieving 40% higher clickthrough rates. Conducted user research to identify pain points and optimize conversion funnels.
UI/UX Designer at Spark44
Nov 2017 – Sep 2018
Nov 2017 – Sep 2018
Managed discovery and delivery of 20+ digital campaign projects while designing comprehensive user journeys and prototypes. Led discovery workshops to align business requirements with user needs, coordinating closely with cross-functional stakeholders.
Managed discovery and delivery of 20+ digital campaign projects while designing comprehensive user journeys and prototypes. Led discovery workshops to align business requirements with user needs, coordinating closely with cross-functional stakeholders.
UI/UX Designer at Tremor Video
Feb 2016 – Nov 2017
Feb 2016 – Nov 2017
Drove 50% increase in demo requests through research-based website redesign and end-to-end digital experience improvements. Conducted user research to identify conversion barriers and implement strategic solutions.
Drove 50% increase in demo requests through research-based website redesign and end-to-end digital experience improvements. Conducted user research to identify conversion barriers and implement strategic solutions.
Education
Education
Masters in Product Innovation at VCU
2019 – 2020
2019 – 2020
BFA, Graphic Design at ODU
2010 – 2015
2010 – 2015