Taylor Roy
NYC based Product Designer at Chase Travel
NYC based Product Designer at Chase Travel
Taylor Roy
NYC based Product Designer at Chase Travel
About
About
About
I'm ever-curious about making the complex feel effortless. Through empathy, craft, and collaboration, I create intuitive products that delight users and drive results.
I'm ever-curious about making the complex feel effortless. Through empathy, craft, and collaboration, I create intuitive products that delight users and drive results.
Experience
Experience
Experience
Senior Product Designer at Chase Travel
Senior Product Designer at Chase Travel
Jul 2021 – Present
Jul 2021 – Present
Led discovery and delivery of two 0-to-1 products for Financial Tools and Travel, defining product strategy including north star vision, OKRs, and MVP. Created innovative UI/UX solutions adopted by multiple teams. Currently leading AI strategy and design initiatives for Travel.
Founder at Dormio
Jul 2020 – Jul 2021
Jul 2020 – Jul 2021
Generated $3k+ in revenue and achieved 50% customer retention through data-driven UX optimization and payment flow redesign, resulting in 60% higher average order value. Built and executed brand and e-commerce strategy.
Generated $3k+ in revenue and achieved 50% customer retention through data-driven UX optimization and payment flow redesign, resulting in 60% higher average order value. Built and executed brand and e-commerce strategy.
Freelance UI/UX Designer
Freelance Digital Designer
Sep 2018 – July 2020
Sep 2018 – July 2020
Increased user engagement by 60% through research-driven optimization and UX improvements, while achieving 40% higher clickthrough rates. Conducted user research to identify pain points and optimize conversion funnels.
Increased user engagement by 60% through research-driven optimization and UX improvements, while achieving 40% higher clickthrough rates. Conducted user research to identify pain points and optimize conversion funnels.
UI/UX Designer at Spark44
Nov 2017 – Sep 2018
Nov 2017 – Sep 2018
Managed discovery and delivery of 20+ digital campaign projects while designing comprehensive user journeys. Led discovery workshops to align business requirements with user needs, coordinating closely with cross-functional stakeholders.
Managed discovery and delivery of 20+ digital campaign projects while designing comprehensive user journeys. Led discovery workshops to align business requirements with user needs, coordinating closely with cross-functional stakeholders.
UI/UX Designer at Tremor Video
Feb 2016 – Nov 2017
Feb 2016 – Nov 2017
Drove 50% increase in demo requests with website redesign and end-to-end experience improvements. Conducted user research to identify friction points and implement key solutions.
Drove 50% increase in demo requests with website redesign and end-to-end experience improvements. Conducted user research to identify friction points and implement key solutions.
Education
Education
Masters, Product Innovation
at Virginia Commonwealth University
Masters, Product Innovation at Virginia Commonwealth University
2019 – 2020
2019 – 2020
Bachelor of Fine Arts, Graphic Design
at Old Dominion University
Bachelor of Fine Arts, Graphic
Design at Old Dominion University
2010 – 2015
2010 – 2015